Rihanna x UNICEF x Gucci Tattoo Heart bag

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RIHANNA, having given a stellar performance at Gucci’s UNICEF fundraiser during New York Fashion Week in February, will be furthering her relationship with the fashion house by starring in the label’s first ad campaign for the children’s charity.

To showcase its collaboration with UNICEF, Gucci’s creative director, Frida Giannini, chose the songstress for her “strong personality”. According to WWD, Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”

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The campaign, “Tattoo Heart”, will be out in December – and, not wanting to spoil the surprise, we will only say that the ads show Rihanna in limited edition Gucci products for UNICEF, of which 25 per cent of sales will go towards the charity.

For Rihanna, who has long been a fan of Gucci as a brand and already has her own children’s charity, The Believe Foundation, says of the collaboration: “It’s an honour to represent Gucci.”

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