Ralph lauren’s Notorious Film

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Timeless glamour and golden era Hollywood united for three days in Paris for the making of Ralph Lauren’s Notorious film, starring French actress and model Laetitia Casta.
Inspired by Alfred Hitchcock’s Notorious and other film noir classics, renowned director Wong Kar-wai filmed the motion picture-caliber black-and-white commercial for the new women’s fragrance. He captures Laetitia’s seductive beauty among some of the most romantic locations in Paris.

Laetitia embodies the Notorious woman at a cafe erected beneath the Palais de Tokyo, an Art Deco masterpiece that also sets the stage for a vintage Jaguar scene. The grand balconies and plush red velvet seats of the Theatre des Varietes provide a dramatic backdrop for Laetitia in a long, liquid-silver Ralph Lauren Collection dress. 

The Pont Alexandre III Bridge, one of the most remarkable locations in Paris, was selected for the film’s finale. Laetitia is captured leaning over the Seine from among the ornate sculptures in a flowing white Ralph Lauren gown.

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